Last week, I had the incredible opportunity to join the marketing team at Sparta Global, a company specialising in training graduates for roles in technology. This experience provided me with valuable insights into the complex and fascinating world of marketing, and the essential skills needed to thrive in a large organisation like Sparta Global.
My name is Josh, and I am an A-Level student intrigued by digital marketing and technology. I've always been fascinated by how companies use marketing strategies to connect with their audiences and drive product growth. In my free time, I enjoy sports, such as tennis, and love going to the gym.
I chose Sparta Global because of its strong reputation for training and placing graduates in tech roles. I wanted to understand how a company like Sparta Global operates and how the marketing team contributes to its goals. This experience was the perfect opportunity to connect my passion with real-world experience.
Marketing intrigues me because it combines creativity with data and statistics to help create a strategy. The challenge of crafting well-written messages that influence different audiences and the impact effective marketing has on a company’s success are big factors in my interest.
During my work experience week, I hoped to learn how a marketing newsletter, email, and campaign are developed and executed from start to finish. I was also eager to understand the tools and techniques professionals use to analyse market trends and measure campaign effectiveness, as well as how these tools can help create material for potential customers.
One of the most interesting things I learned is the importance of understanding your target audience and shaping content around that audience. The marketing team at Sparta Global places a strong emphasis on market research to tailor their strategies effectively. This reinforced the idea that knowing your audience is crucial for any successful marketing effort.
I've enjoyed participating in newsletter sessions for an upcoming monthly Sparta Global newsletter. Collaborating with the team to generate sections such as "The Importance of Women in Tech" and watching these articles develop over time was particularly rewarding.
In a large organisation like Sparta Global, strong communication skills are essential for collaborating effectively with every team. Additionally, adaptability and resilience to learn and keep going are crucial, as the target audience is constantly evolving. Time management and organisation are also key to balancing multiple projects and deadlines to maximise impact.
I've enjoyed experiencing the team’s openness to new ideas and the supportive environment, as it made it easy to contribute and learn. The structured, yet flexible, approach to work allowed for creativity while maintaining productivity and motivation.
This experience has solidified my interest in pursuing a career in marketing. The blend of creativity, strategy, and analytics in marketing aligns perfectly with my interests and has increased my eagerness to learn the necessary skills.
I highly recommend a work experience placement at Sparta Global to anyone seeking practical insights and hands-on experience in their field of interest. It's an excellent way to apply existing knowledge in a real-world setting, develop professional skills, and build valuable industry connections. Additionally, it can help clarify career goals and open new opportunities.
